NEW FROM PICTURE VAULT

Home Staging

Stratford Ontario - Beverly Paulmert & Tim Connel

BEFORE SHOT

AFTER SHOT

Staging by - Beverly Paulmert & Tim Connel 

Picture by - Tristan Mallorow

Selling an empty house?
You need to stage it!

Selling an empty house is never an easy task but it is even harder in a slow market, because an empty house just doesn't sell well...

• People buy «homes», not houses

  An empty house looks cold and ininviting. Potential buyers will have a hard time connecting emotionally to an empty space, which does not feel like «home».

   

• No reference points

  Most people have a hard time imagining the space as a potential home if it contains no furniture. Without furniture, potential buyers have nothing to help them. The purpose, dimensions and size of a room can be confusing. The rooms will look too big or too small without any furniture, as the appropriately sized and positioned furniture will make each room look its best, no matter the size. Furthemore, the existing furniture, however minimal, will allow the potential buyers to compare with what they have and take mental measurements of how their own furniture would look in that space.

   

• Most people can't visualize

  Did you know that 9 out of 10 people can't visualize the potential of a home? They just don't see how wonderful the property could be, if there is nothing to help them - furniture, lighting, accessories....

   

• Buyers will notice the negatives

  Any imperfections (floor, walls, ceiling, moldings, window frames, etc.) will be much more noticeable as there is nothing else to look at.

   

• Avoid bargain hunters and tire kickers

  The empty house just does not look as well taken care of as it could be and might give the impression of a potentially 'desperate' situation, almost inviting the buyer to lower the offered price.

  Excellent place to be if you are a buyer but definitely not, if you are a seller!